That Smell is a fragrance review and variety blog. This is just a fun hobby. I love fragrances. I love all manner of fragrances, even the ones I don’t like, because I feel a fragrance should be appreciated whether it is of my tastes or not. You will, without a doubt, get my opinions on whether something is olfactory heaven or a stinky assault, but make no mistake that I do my best to not turn up my nose at a chance to smell perfume be it an artful classic from the 1800s or the fanciful mix from an artisan’s start-up house.