No, you didn’t read that title wrong. The fragrance name is Couture Couture, making the entire thing seem like an excessive exercise to test your ability to avoid spitting all over yourself and the poor sap standing in front of you. Couture Couture is the young 2009 release from Juicy Couture followings its two wildly popular fragrances, Juice Couture and Viva la Juicy.
In Bottle: Sweet, sweet, fruit. One only has to take a sniff of this to realize that there’s at least a few degrees of sweetness in there. That something sweet is being layered over something sweet, and those two sweet things are being coated in a thick layer of sweetness and on top they’ve drizzled some fruit, added a drop of vanilla and called it a day.
Applied: Sweetness. But that’s okay, it’s not done yet. Couture Couture still has a ways to go and evolve before the day is done. The fruits start to come up as well as the vanilla, which I had thought would remain behind everything else for a while longer but it’s a more eager vanilla, I guess. I’m smelling grape punch, the kind that you buy frozen and then mix with water at home. There’s florals in there though. Don’t think Couture Couture is a fruit and sugar only gal. The sweet honeysuckle note makes an appearance here along with its jasmine friend, hovering around the miasma of sugared fruit. The dry down of Couture Couture is a bit friendlier to me. The rest of the fragrance is so sugary sweet that when the dry down arrives, I get a hint of light sandalwood and realize that things are going to be okay. But that’s after the hours of tumbling down fruit and sugar mountain.
Extra: Juicy Couture, the company, started in 1994. Their velour tracksuits were all the rage when I was younger. I never did catch onto Juicy Couture’s line of clothing though.
Design: Nice interesting bottle design. Not rectangular, but also not in a bizarre shape that takes up too much horizontal room. The cap has an interesting topper on it, giving the bottle an exotic look. There’s a pink ribbon tied to the bottle to give it an extra cute little detail. The topper kind of reminds me of the Betsey Johnson bottle–except done a thousand times better.
Fragrance Family: Fruity Floral
Notes: Mandarin, grape, plum, orange blossom, jasmine, honeysuckle, vanilla, sandalwood, amber.
In a way Couture Couture reminds me of a mix of original Juicy Couture and Viva la Juicy with a huge smack of sugar thrown in. But that familiarity with the other two Juicy fragrances might also have something to do with the fact that they’re all fruity florals, come from the same company, and are made to appeal to the same kind of people.
Reviewed in This Post: Couture Couture, 2010, Eau de Parfum.