Every time I see the name of this perfume, my mind does a mental rearrangement of its comprehension closet so that I read it as, “Lollipop Bling Me Again”. Hey, who blinged me the first time? 
In Bottle: Wow, this is one of the sharpest sweet fragrances I’ve ever smelled. It reminds me a bit of Fantasy by Britney Spears except the sugar had its volume turned down to medium.
Applied: Mine Again is immediately sweet, roams into cloying almost right away and gathers in this tart berry note in an attempt to lower its levels of sugar. But the berries don’t do much but sharpen the scent. I almost feel bad for the chocolate note in this, it’s hovering at the bottom of the sweet pyramid, trying to get some stage time and it does. Just very little of it because the sugar and the berries are too busy vying for control. There’s something quite synthetic about this giving it that, “Something’s not right” scent. I know what this reminds me of aside from Fantasy–you know those boxes of chocolates? And inside are assorted flavors like nougat, coconut, truffle, caramel, and so on? You know how everybody leaves the fruit filled ones for last? That’s Mine Again. It’s those fruit filled chocolates that most people leave in the box after everything else is done.
Extra: Now I don’t necessarily like Mine Again and in terms of whether or not its worth a buy is dubious. There’s this stuff and then there’s Fantasy, and if you were going to go with a chocolate, berry, sugar concoction, Fantasy does it better and with less of a synthetic overtone. So really, between choosing two heavily synthetic scents, I give the win to Fantasy on this.
Design: Mine Again is bottled in red and much the same way was Honey with its bottle style modeled after M by Mariah Carey. I still don’t like it, even in red.
Fragrance Family: Gourmand
Notes: Chocolate, Carribbean magnolia, raspberry.
The magnolia is a lie. Or at least, to my nose, I couldn’t pick up any hint of floral in this. Lollipop Bling’s got one more entry to impress me with Ribbon because so far, I am underwhelmed.
Reviewed in This Post: Mine Again, 2010, Eau de Parfum.