I’ve been wearing The Beat almost every day for about four months now and I think it’s time I finally gave her a review. She’s pretty, though more coveted on the shelves than on my skin because she’s a very typical scent in that ‘smells so fresh and clean’ type of way. What I mean is, I wanted The Beat–badly–when I saw it on the shelves. It smelled excellent whenever I tried it. But now that I own 50ml of the stuff, it’s a forgettable scent in how ordinary it is.
In Bottle: Pink pepper with a mandarin kick and a cedar underbelly. The Beat uses a light handed approach to cedar so that I can smell it but it isn’t overpowering like other fragrances that tend to blast the cedar out like some sort of Deus ex Machina of the perfume world.
Applied: Pink pepper, sharp citrus and cedar immediately on application with the citrus sticking it out for a respectable amount before fading as it lets the cedar settle in close to the skin. This cedar that sticks to my skin plays a major part in not overwhelming me with the cedar-y goodness. As The Beat ages, it grows softer, a little more floral with a brush of tea and a gentle smudge of iris layered over bluebell. It makes The Beat smells very fresh, very spring and summer with how bright and cute and vibrant it is. The dry down is a typical affair, with that close to your skin cedar blended in with an earthy cleaned-up vetiver.
Extra: The Beat is perhaps most well-known for having fashion’s “It Girl”, Agyness Deyn, be the face for the fragrance. It’s supposed to evoke an edgy, hip, alternative young audience. They got one out of three right so that’s okay. There’s nothing edgy or alternative about The Beat. It’s very pedestrian. Lovely, well-behaved, but ultimately pedestrian.
Design: The Beat’s bottle design does much better than Burberry Brit (that tartan brick of a thing I can’t seem to stop complaining about). The bottle is a nice clear glass with the Burberry tartan. The juice inside is a very lightly toned pink and the cap is a pretty metal affair with a dangly bit hanging off the side of the bottle with a metal plate that reads “Burberry” on it. Cute, lovely little bottle. Definitely not something I’d be tempted to build a wall out of like Burberry’s other design.
Fragrance Family: Fresh Floral
Notes: Bergamot, mandarin, pink pepper, Ceylon tea, cardamom, bluebell, iris, white musk, vetiver, cedar.
Funny that the tea came through so lightly in this fragrance because if it had been a little heavier, I would have been a little more in love with The Beat. But as it is, it’s a good “standing in the elevator” fragrance with a well-behaved cedar note.
Reviewed in This Post: The Beat, 2010, Eau de Parfum.