Juicy Couture Viva la Juicy la Fleur

Maybe I’m not being fair. Or maybe I felt like I’ve been spoiling myself with niche and independent fragrances lately, but I went on a department store perfume bender and have a book full of notes that I have only just now gotten around to starting. There’s still more niche to come, but these mass market scents seem fun to me–some less fun than others.

Viva la Juicy la Fleur

Viva la Juicy la Fleur

In Bottle: A big pile of sugar and flowers. Smells a lot like the original, with a weird cloying burnt sugar smell that I didn’t get from the original.

Applied: So Viva la Juicy la Fleur is one of those less fun fragrances I mentioned above. In the past, I’ve been pleasantly surprised and amused by a lot of mass market offerings, but this one hits the ordinary right on the head. The original Viva La Juicy, I had to give props to. Despite myself, I actually liked it on occasion. Granted, I was younger then and had more opportunities to wear hot pink. I’m not sure the original would strike my fancy as much these days, because la Fleur isn’t doing anything for me. If you thought Viva la Juicy was just too strong and didn’t have enough of that burnt sugar smell, then la Fleur might be worth it. For me, the original was better, but these two smell very similar. Same sugary candy opening, same sweet florals, same hint of fruits throughout, and same achingly sweet persona. This is the smell teen girls in high schools and colleges might like and wear. It would only smell ridiculous on me now.

Extra: I still pull out the original Viva la Juicy now and then, take off the cap, spray and smell and then promptly go to wash it off. I really outgrew the fragrance and making it lighter didn’t make it any more grown up.

Design: Someone refreshed design. I had thought the original Viva la Juicy was absurdly girly, but apparently all they had to do to top it off was slap some graphical flowers on the bottle, use a cheaper bow, throw in a script typeface and here we are. Not ugly. The form actually still looks nice. It is just very, very girly.

Fragrance Family: Fruity Floral

Notes: Orange, berries, water lily, honeysuckle, gardenia, jasmine, caramel, vanilla, sandalwood.

Couldn’t remember the last time I had smelled a generic fruity floral like this. It was actually somewhat nostalgic. Long story short, though, don’t buy this if you have and like the original Viva La Juicy. Unless you just want something weaker and sweeter.

Reviewed in This Post: Viva la Juicy la Fleur, 2012, Eau de Toilette.

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