Boadicea the Victorious is one of the luxury niche brands. I know, I know, just what does luxury mean in an industry defined as luxury? The price points for this house tends to be higher than the others, thus defining it as the luxury of the luxuries? Who cares, bottom line, it’s expensive.
In Bottle: Fresh, crisp citrus and pink and white flowers. Pure smells like laundry, just barley, but with a citrus topper and an even cleaner lead.
Applied: Beautiful citrus opens up the fragrance. Green and fresh, a lot of lime and a bit of lemon then the white florals come in and add a slight powdery sweetness to this while the citrus notes hang on into the mid-stage where that clean laundry scent gives way to a beautiful, airy beach-like floral and green tea. The dry down comes too soon as I was appreciating that lovely white sides, blue ocean, green palms feel of Pure. Upon dry down I finally get word of the sandalwood in this as Pure becomes a dusty, pretty citrus. This fragrance triggers a vague memory from my childhood. Green fields, dusty country road and laundry hanging from the lines.
Extra: Boadicea the Victorious is a relatively new British niche house headed by Michael Boadi. The house features some exclusive scents, and a ready to wear line referred to as The Victorious, which Pure is a part of.
Design: Presented in a rectangular glass bottle with lovely metal trimmings. You will receive the bottle nested in its own box and you shouldn’t settle for less, especially given how much this goes for on Luckyscent at $265.00 per 100ml. Yikes.
Fragrance Family: Fresh
Notes: : Bergamot, Sicilian lemon, green tangerine, Mediterranean cypress, basil leaves, Egyptian cumin, juniper berry, ylang ylang, sandalwood, amber, patchouli, vanilla.
Given how much this is, I wouldn’t settle for less than a fragrance that completely knocks my socks off. Pure is a lovely scent, for sure, a few degrees above a mainstream house’s general fair when it comes to clarity of the fragrance. I do love that juicy, pure citrus opening.
Reviewed in This Post: Pure, 2009, Eau de Parfum.