Hugo is your run of the mill fresh aquatic that doesn’t bring much to the table and doesn’t leave with much either. The tide of aquatics has petered out in the latest years as the incoming flood of fruity florals starts dominating the scenes. Some of these are works of olfactory art in their own respect while others are forgettable. And some even regrettable. Unfortunately for Hugo, it was one of the less notable aquatics of its time.
In Bottle: Green and blue aquatic. Fresh, sharp, and a little bit spicy. The herbal notes up front are paired with pine and citrus.
Applied: The green flare, just a touch sweet before it settles into its spicy woodsiness where the pine is predominant on me. I smell kind of like one of those pine-shaped air fresheners you use for your car. Not unpleasant, I just have a strange association with anything pine scented. Well, perhaps not strange, just persistent. The scent stays with pine as it introduces a few spicy herbal notes into the mix. Hugo takes a turn for the interesting near the complete dry down stage as it leaves its fresh pine-scented herb garden and veers toward a darker, murkier, funnier funky note that’s reminiscent of the blast of aquatics upon application. It’s fleeting though, a one or two second moment that could just be me. Hugo dries down to a benign woodsy, spicy, fresh accord that doesn’t make any presumptions and doesn’t even want to think about standing out.
Extra: Hugo Boss fragrances have largely been a miss for me. The only one I can say I actually like is Deep Red. Even then, I don’t particularly like it that much. I can say nice things about it though. But this fragrance, it’s the generic men’s scent with the all too familiar aquatic citrus opening, the woodsy spicy middle, and the miasma of leftover freshness at the base.
Design: I could give or take with this design. It’s clean and simple and functional. Holding it is easy. Spraying it is easy. Kind of looks like a water bottle which is a bit cheesy but overall, not bad.
Fragrance Family: Fresh Woodsy
Notes: Grapefruit, green apple, pine needles, thyme, spearmint, basil, cedar, rum, jasmine, sage, geranium, clove, lavender, cedarwood, moss, fir balsam, sandalwood, vetiver, suede.
Yeah, I definitely cannot get past the predominant evergreen scent in this. Too much pine, maybe, or maybe I’m just not the kind of person who likes that in a scent.
Reviewed in This Post: Hugo, 2000, Eau de Toilette.