Juicy Couture

Juicy Couture was the original that led a couple of flankers, including the sugar mountain fragrance, Juicy Couture’s Couture Couture. I notice one strange thing about Juicy Couture in that every time I smell it, it smells a bit different. My first time, it was a powdery floral. The second, a bright citrus fruity scent, and lately, Juicy has a fresh and fruity opener. So I decided to pin this one down for good this time and just review it already. Juicy Couture

In Bottle: Citrus cut with white florals and a hint of what I think is tuberose. Juicy Couture’s supposed to have a tuberose punch in it. Which, considering I’m actually expecting tuberose this time, will be a welcome sight.

Applied: Juicy Couture opens with a fruity citrus kick that mellows out soon after into a nice, fresh floral fragrance containing tuberose and a dewy lily note. There’s some very sharp lingering in the background to this fragrance too and to my nose, it smells like white musk that cleans things up a bit. The florals in this are well-mixed and quite impressive as they float in and out of the subtle sweetness left over from the fruity opener. The dry down introduces a little bit of greenery and woodsiness that helps to herald in Juicy Couture’s very inoffensive mild woodsy, patchouli last stage.

Extra: Juicy Couture has two flankers–sort of–Viva la Juicy and Couture Couture.

Design: Usually praised for their bottle design, Juicy Couture bottles this fragrance in a nice squarish package with a detailed top that consists of a plastic spire over a metal cap band. Wrapped around the cap band is a necklace you can take off and wear with  some charms on it, including a J shaped scepter, a plastic crown and a safety pin. The front of the bottle has the Juicy Couture emblem on it.

Fragrance Family: Floral

Notes: Watermelon, mandarin, pink passion fruit, green leaves, hyacinth, marigold, tuberose, lily, wild rose, caramels, powdery vanilla, creme brulee, patchouli and woods.

I prefer this fragrance, vastly, over its latest incarnation as Couture Couture. I’ve smelled Viva la Juicy on a handful of occasions and every time I end up coming away feeling pretty benign to it but Juicy Couture has a lovely well-blended mix of florals, musk and sweetness that’s very appealing to me and despite those  gourmand notes at the end, I got nothing gourmand about it. And I’m okay with that.

Reviewed in This Post: Juicy Couture, 2008, Eau de Parfum.

Juicy Couture Couture Couture

No, you didn’t read that title wrong. The fragrance name is Couture Couture, making the entire thing seem like an excessive exercise to test your ability to avoid spitting all over yourself and the poor sap standing in front of you. Couture Couture is the young 2009 release from Juicy Couture followings its two wildly popular fragrances, Juice Couture and Viva la Juicy. Couture Couture

In Bottle: Sweet, sweet, fruit. One only has to take a sniff of this to realize that there’s at least a few degrees of sweetness in there. That something sweet is being layered over something sweet, and those two sweet things are being coated in a thick layer of sweetness and on top they’ve drizzled some fruit, added a drop of vanilla and called it a day.

Applied: Sweetness. But that’s okay, it’s not done yet. Couture Couture still has a ways to go and evolve before the day is done. The fruits start to come up as well as the vanilla, which I had thought would remain behind everything else for a while longer but it’s a more eager vanilla, I guess. I’m smelling grape punch, the kind that you buy frozen and then mix with water at home.  There’s florals in there though. Don’t think Couture Couture is a fruit and sugar only gal. The sweet honeysuckle note makes an appearance here along with its jasmine friend, hovering around the miasma of sugared fruit. The dry down of Couture Couture is a bit friendlier to me. The rest of the fragrance is so sugary sweet that when the dry down arrives, I get a hint of light sandalwood and realize that things are going to be okay. But that’s after the hours of tumbling down fruit and sugar mountain.

Extra: Juicy Couture, the company, started in 1994. Their velour tracksuits were all the rage when I was younger. I never did catch onto Juicy Couture’s line of clothing though.

Design: Nice interesting bottle design. Not rectangular, but also not in a bizarre shape that takes up too much horizontal room. The cap has an interesting topper on it, giving the bottle an exotic look. There’s a pink ribbon tied to the bottle to give it an extra cute little detail. The topper kind of reminds me of the Betsey Johnson bottle–except done a thousand times better.

Fragrance Family: Fruity Floral

Notes: Mandarin, grape, plum, orange blossom, jasmine, honeysuckle, vanilla, sandalwood, amber.

In a way Couture Couture reminds me of a mix of original Juicy Couture and Viva la Juicy with a huge smack of sugar thrown in. But that familiarity with the other two Juicy fragrances might also have something to do with the fact that they’re all fruity florals, come from the same company, and are made to appeal to the same kind of people.

Reviewed in This Post: Couture Couture, 2010, Eau de Parfum.