Oh Lola! is a recent flanker of the original Marc Jacobs Lola, that shampoo-y smelling, not unpleasant but not exciting, clean floral with the massive flower cap. Oh Lola! s presented as a pinker, more stylish version of the original. When someone describes a fragrance as ‘stylish’, I immediately cringe.
In Bottle: Fresh and berry-like with a layer of sheer florals underneath, a bit on the sweeter side but doesn’t overdo the sweetness to the point of cloying. Not very interesting but smells decent.
Applied: Clean and berry-like in the opening, reminds me a bit of a berry trifle or fruit juice. I swear I can smell a mango note and pineapple note in there. But essentially, the opening is generic fruit punch. It’s clean though and a little sweet as the fragrance ages, the fruitiness meshs more into the florals and lets in some of these flowers we’ve been hearing about. The florals themselves are unexciting, they’re blended well enough that they form this clean, unassuming and easygoing blend of flowery goodness that goes well with the fruity opening. As Oh Lola! heads into the base the scent takes on an extremely dull sandalwood vanilla scent that I haven’t smelled in a while but still remember rather well because every generic-smelling perfume uses a sandalwood vanilla base. “Oh Lola!” is shaping up to be more of an “Oh, Lola, It’s You Again”.
Extra: The buzz is already out for the ad campaign surrounding Oh Lola! Dakota Fanning has been chosen as the face for this fragrance and the questionable nature of the ad photo has already sparked something of a sensation around this perfume. I found Bang! and its ad campaign to be a humorous if somewhat lowbrow presentation. I find Oh Lola! to be of the similar vein. Or could we all just be overreacting because we’re used to Marc Jacobs pulling stunts like this? Whatever it is, the ad campaign made me raise a brow, the pink bottle made me grimace, and the description that Oh Lola! was ‘stylish’ made me cringe. Nothing about its presentation made me want to rush out and smell it or buy it.
Design: Maybe it was because I was overpinked as a child and have since grown something of a disdain for the color’s reputation as a “feminine” hallmark, but I don’t see why everyone thinks pink is so cute. Pink, when used right, can be cute. Sometimes it can even be sophisticated. If used wrong, it’s a bit burlesque and can even come off as cheesy and childish. So when they took Lola’s bottle, (a perfectly dynamic piece of work) and made it pink, I had to wonder what exactly there was to accomplish here. But I suppose they had to have a flanker look somewhat like the original. And I suppose–if nothing else–pink truly does suit the fragrance. I just find it tired that perfumes would constantly use pink for their fruitier, lighter, less serious flankers of original perfumes. You see a flanker that’s pink and can safely assume that it’ll either be sugary, weak, one dimensional, or a combination of the three.
Fragrance Family: Fruity Floral
Notes: Strawberry, raspberry, pear, peony, sandalwood, vanilla.
All right, so I admit I was chomping at the bit to get at the design of the Oh Lola! bottle. It just bothered me on a fundamental level that I can’t even begin to explain. Nothing on the juice, but the design of the bottle itself just turned me off immensely. Thankfully we’re here for the juice–most of the time.
Reviewed in This Post: Oh Lola!, 2011, Eau de Parfum.